Justine Tull
Graphic + Web Designer
BRAND IDENTITY
Empowering A Path To A Resilient Tomorrow.
Outrigger Financial was born from a rich cultural heritage of Fijian tradition. Their mission is to empower and support Fijian Pacifica living abroad by providing accessible financial education. Guiding you through the complexities of New Zealand’s financial landscape with a relateable, supportive, and easy-to-understand approach.
From purchasing your first car to buying your dream home and beyond, Outrigger Financial guides you to financial stability while providing expert insights and education to secure your financial future.
Drawing inspiration from Fiji’s stunning natural beauty, a colour pallet designed with tonal representations of Fiji’s serene sunrises, natural landscapes and tropical waters to evoke a sense of warmth and connection.
Dive into a serene blue that evokes a sense of stability, integrity, trust, and reliability, inspired by the tranquil waters embracing the reef and shores of Fiji.
Representing sun at dusk over the Fijian Islands, a purple hue has been chosen to evoke moments of reflection and future planning.
A sunshine yellow radiates a sense of optimism, joy, and an inviting warmth that feels like a friendly embrace.
Inspired by the powdery white sands and dried pandanus, a soft cream provides warmth, comfort, embodying simplicity and purity
NATURAL BALANCE
Outrigger Financial’s typography has been carefully crafted with a harmonious blend of organic elegance and structured precision. This deliberate choice not only captivates the audience but also instills a sense of unwavering trust and reliability.
The icon, intricately crafted with three powerful symbols: the outrigger’s sail, the ocean’s waves, and the rising sun. The triangular form captures the essence of the outrigger’s sail, elegantly simplified into an arrow, symbolising a fresh path and a sense of stability. Its design draws inspiration from masi, a traditional tapa cloth.
Complementing the sail is a wave motif, embodying the sea and forming a sleek outrigger silhouette when combined. Unifying these elements is the circular shape, crafted from the ‘O’ in outrigger, symbolising the sun’s first light at dawn.
For a sustainable future