Justine Tull
Graphic + Web Designer
BRAND IDENTITY
Sow is committed to empowering New Zealander’s with financial literacy, carefully guiding you through the complexities of finance with a personalised, easy and supportive approach.
Sow helps people, whether they are financially secure or in need of support, with equal dedication. By embracing diversity, they pave the way for a safe and secure future. At the core of Sow lies a thoughtfully curated rich but earthy colour pallet to compliment the brand.
Evokes a sense of calm while symbolising nature, growth, and quiet wealth.
Symbolises new beginnings, sustainability, and well-being—evoking a sense of tranquility, balance, and calm.
A soft blend of golden yellow and gentle white— inspired by the patchwork hues of the Canterbury Plains.
Bringing neutrality and balance to the palette— a sleek, sophisticated edge while conveying strength and confidence.
THE TYPOGRAPHY
THE ICON
The typography had been carefully selected to evoke a sense of warmth, transparency, and enlightenment. This thoughtful selection ensures the brand resonates with individuals from every background.
To harmonise with the typography, the icon intricately weaves the brand’s essence, drawing inspiration from New Zealand’s breathtaking braided rivers, untamed wilderness and rich culture. The symbol encapsulates the landscapes of New Zealands patchwork plains, rolling meddows and weaved rivers to give a nurturing, yet sophisticated feel.
